We built the system we wished we'd had.
Before Workkeeping, we worked inside our family's business. A mill. Three bakery shops with pastries. A wholesale flour operation supplying restaurants. A wholesale bread-and-pastry distribution arm. At its peak, 60+ employees, dozens of routes, hundreds of orders moving every day. We weren't running it from a distance — we were in it, beside our parents, every week. And it was breaking us.
We were drowning. Not for lack of work. For lack of control.
We built it for ourselves first — then for the firms living the same chaos.
Andrei Crudu
Bogdan Crudu
Two engineers. No investors. No quarterly growth pressure.
Built by operators who lived the chaos before they wrote a line of code.
Employees forgot things for customers. People overdelivered on low-value work while high-ROI work got postponed — because everyone thought it was done, when crucial steps were still waiting on input. The same employee had three conflicting priorities set by three managers, and the most expensive hour of the day was spent figuring out what to do next, not doing it.
Nobody knew who was doing what, by when. The business should have been thriving. Instead, it was bleeding from a thousand small cuts — and the cuts came home with us. Family quarrels about a business that should have been making us proud.
So we built the system we wished we'd had. Standardised procedures for the work that gets repeated. Visibility over every job, every employee, every deadline. A way to know — without asking — whether a piece of work was actually done or still waiting on a step. A way to set priorities once and have every employee see the same answer.
The operator-built system for accounting firm owners who want their evenings back.
Run My Free Audit 14 free days · No credit card required · 90-day double-your-money-back guaranteeWhat changed when control replaced chaos.
The business eventually sold for twice its worth. Not because we built a better product — because the systems made it durable. Predictable. Acquirable. The new owners bought a business that ran on procedures, not personalities — and that, more than any product line, is what they paid the premium for.
Then we realised: 80% of any business is repeatable activity — work that employees do every day, every week, every month, every year. The patterns are universal. We're starting with accounting firms because the patterns map cleanly: recurring deliverables, regulated deadlines, the same workflows month after month, year after year. The work doesn't change. The chaos around it does. And the chaos can be removed.
Why we're sharing it
Once we'd lived through it, we couldn't unsee the same pattern in every owner-operated firm we talked to. The accounting firm owners we met were running the same chaos we'd just escaped — billable hours leaking out the side, conflicting priorities pulling employees three ways, no visibility into who was doing what or by when, and the same family-quarrel evenings we remembered too well. More than 40% of firms miss their revenue targets (SPI/Kantata, 2025). 51% of professional services staff report burnout (Grant Thornton, 2024). Firms lose 4.3% of annual revenue to leakage (ERP Software Blog). The chaos isn't unique. The escape route is.
We're not consultants. We're operators who built a tool — and gave it to ourselves first. If it gives you total control over your firm, and the work-less, earn-more life that comes with it, then it's done its job. €47/month, every feature included, no matter how big your team gets.
See what your firm could recover
Start My Free Trial Every feature included · No per-user fees · Cancel anytimeWe don't lecture. We've lived it.
Workkeeping trusts that you know your craft. It doesn't hold your hand or dumb things down. It gives you the tools to work exactly how you want — with enough structure to keep nothing falling through the cracks, and enough freedom to run your practice your way. AI adoption in accounting surged from 9% to 41% in a single year (Wolters Kluwer, 2025), but we chose a different path — deterministic maths your accountants can verify, not black-box predictions they have to trust. With 300,000+ accountants leaving the profession since 2020, the firms that survive will be the ones that work smarter, not just harder. (Ramp, 2024)
Some software treats you like you need training wheels. Workkeeping treats you like the professional you are.